Direct Research Journal of Management and Strategic Studies
type: channel
description: Direct Research Journal of Management and Strategic Studies (DRJMSS) (ISSN: 2787-009X ) is an international peer-reviewed open access journal that publishes original research, comprehensive review articles, short reports, and commentaries in the field of Management and Strategic studies. The journal strives to provide a forum for Authors, as well as other researchers to share their findings on all aspects of Management and Strategic Studies and to disseminate innovative, relevant, and useful information in Management and Strategic Studies throughout the world. The Journal follows a quality peer-review process. Review processing is performed by the Editorial Board members of the Direct Research Journal of Management and Strategic Studies or outside experts; at least two independent reviewers approval followed by editor approval is required for acceptance of any citable manuscript. Authors may submit manuscripts and track their progress through the manuscript tracking system, hopefully to publication. ARTICLE PROCESSING COST = 655USD FOR AUTHOR OTHER COUNTRIES OR 75000 NAIRA FOR NIGERIA. AUTHORS CAN APPLY FOR PARTIAL WAIVER TO THE JOURNAL EDITORIAL AT editorialoffice@directresearchpublisher.org
publisher: DIRECT RESEARCH JOURNALS PUBLISHER
language: en
publication name: Direct Research Journal of Management and Strategic Studies
issn: 2787-009X
items: Economic Diversification as a Catalyst for Sustainable Development in Nigeria: A Conceptual Review
items: News Coverage and Perception of 2023 Elections by Academic Staff of Select Universities in South-South, Nigeria
items: Effect of Crowdfunding and Angel Investment on the Performance of Small and Medium Enterprises (SMEs) in North Central Nigeria
items: Performance Appraisal and Employee Work Performance: Evidence from Public Organisations in Port Harcourt, Nigeria
items: Determinant of Electronic Banking Adoption on Entrepreneurial Performance of SMEs in Nasarawa State
items: Promoting Employee Commitment Through Worklife Balance Practices in Selected Telecommunications Firms in Delta State
items: Digital Governance and Service Delivery in Oshimili Local Government Area, of Delta State
items: Innovative Instruments Integrating Traditional Knowledge and Modern Technology for Climate Adaptation in Africa
items: Influence of Industrial Relations Management Practices on the Performance of Manufacturing Firms in South-South Nigeria.
items: Enhancing Organizational Productivity through Gender Diversity in the Aviation Sector: Asaba International Airport and Stakeholders in Perspective State
items: E-Governance Practices on Organizational Effectiveness of Telecommunication Firms
items: Data-Driven Strategies and Organizational Performance of Telecommunication firms in Delta State
items: Big Data Analytics and Organizational Profitability in Telecommunication Firms in Delta State
items: Employee Well-being and Organizational Performance of Manufacturing Firms in Delta State
items: Promoting Firm Performance through Total Quality Management Performance
items: Artificial Intelligence in Education: A Threat for Teaching
items: Teacher-Bursars’ Competencies in School Finance Management: Evidence from Malawi
items: Constituency empowerment programmes and Employment Generation in Ukanafun/ Oruk Anam Local Government Areas of Akwa Ibom State (2019-2023)
items: https://www.journals.directresearchpublisher.org/index.php/drjmss/article/view/621
items: Technology and the Nigerian Labour Market Output: Disruptive Innovation or Economic Opportunity?
items: Management Philosophy and Organizational Growth in Deposit Money Banks: Evidence from Asaba, Delta State, Nigeria
items: Deposit Money Banks and Productivity of the Manufacturing Sector in Nigeria
items: Examining Social Media Usage for the Mobilization of the ‘Obi-Dients’ During the 2023 Presidential Election in Delta and Edo States, Nigeria
items: Community-Based Marketing and Women’s Perceptions of Family Planning Methods in Akwa Ibom State, Nigeria
items: Influencer Marketing Dimensions and Customer Buying Behaviour of Electronic Products in Akwa Ibom State, Nigeria: An Empirical Survey Study
items: Agile Methodologies and Organizational Performance of Selected Government Agencies in Delta State, Nigeria
items: Recruitment Strategies and Organizational Succession Planning in the Finance Industry in Nigeria
items: The Effect of Blockchain Technology on the Business Performance of Selected Manufacturing Firms in Delta State, Nigeria
items: Leveraging Climate Finance through Green Bonds for Sustainable Transport Development in Nigeria
items: The Role of Small and Medium Size Businesses in the Development of the Economic Potential of Sierra Leone

Economic Diversification as a Catalyst for Sustainable Development in Nigeria: A Conceptual Review
type: item
description: Economic diversification has increasingly emerged as a strategic policy option for achieving sustainable development in resource-dependent economies such as Nigeria. Despite the country's abundant human and natural resources, its overdependence on crude oil exports has contributed to macroeconomic instability, weak industrial development, high import dependence, unemployment, and vulnerability to external economic shocks. Recent developments, including the COVID-19 pandemic, persistent inflationary pressures, digital economic transformation, green industrialization, and the implementation of the African Continental Free Trade Area (AfCFTA), have further underscored the need for structural economic transformation. Against this backdrop, this study conceptually examines economic diversification as a catalyst for sustainable development in Nigeria. Specifically, the study seeks to examine the concept of economic diversification in Nigeria and evaluate the relationship between production and consumption within the Nigerian economy. The study adopts a qualitative research approach based on a comprehensive review of secondary data obtained from scholarly journal articles, textbooks, government publications, policy documents, reports of international organizations, and other relevant literature. The review is anchored on the Theory of Comparative Advantage, which provides a theoretical explanation for productive specialization, industrial competitiveness, and efficient resource utilization. The study argues that sustainable development in Nigeria depends on shifting from a consumption-driven economy to a production-oriented economy through industrial growth, production expansion, employment creation, export competitiveness, digital innovation, green industrialization, and value-added production. It further highlights the strategic relevance of aligning Nigeria's diversification agenda with the Sustainable Development Goals (SDGs), post-COVID economic restructuring initiati…
subject: Articles
  topic: section
subject: Economic Diversification, Sustainable Development, Economic Sustainability, Production Expansion, Industrial Growth, AfCFTA, SDGs, Nigeria
  topic: keywords
creator: Ifeanyi Ositadinma Onuigbo
creator: Daniel Chimaobim Achinike
creator: Chibuzo Charles Nwosu
creator: Juliana Onyedika Iwuno
rights: Copyright (c) 2026 Direct Research Journal of Management and Strategic Studies
date: 2026-08-06
publication date: 2026-08-06
starting page: 1
ending page: 9
doi: 10.4314/drjmss.v7i2.1

News Coverage and Perception of 2023 Elections by Academic Staff of Select Universities in South-South, Nigeria
type: item
description: This study examined how academic staff at select universities in Nigeria's South-South region reported on and perceived the 2023 elections. The key goals were to determine academic staff's exposure to election news, identify their favorite sources of information, assess their impression of the credibility and quality of news coverage, and assess their perceived influence of media coverage on election results. Based on the Uses and Gratifications, Agenda-Setting, and Perception Theories, the study used a quantitative research approach, with standardized questionnaire forms distributed to 318 academic staff from selected universities. The data were examined using descriptive statistics and chi-square testing to assess the hypotheses. The findings demonstrated that academic personnel were significantly exposed to election-related news coverage and had strong preferences for specific media sources. However, the majority of respondents thought the news coverage was untrustworthy, and they considered that media coverage had little influence on election results. These findings emphasize the importance of media literacy and the limitations of news coverage in molding political opinions among a highly educated population. Based on these conclusions, the study advises media outlets to improve journalistic credibility, offer impartial and balanced reporting, and create plans to successfully engage informed audiences. In addition to providing insights for policymakers, media practitioners, and academics interested in the relationship between media coverage and political processes, the study advances knowledge of media consumption and perception among Nigerian academic audiences.
subject: Articles
  topic: section
subject: News Coverage, 2023 Elections, Academic Staff, Universities, South-South Nigeria
  topic: keywords
creator: Precious Idongesit MBA
creator: Philomena E. UMOREN
creator: Mbok MBOHO
rights: Copyright (c) 2026
date: 2026-07-07
publication date: 2026-07-07
starting page: 226
ending page: 233

Effect of Crowdfunding and Angel Investment on the Performance of Small and Medium Enterprises (SMEs) in North Central Nigeria
type: item
description: Despite the increasing recognition of Small and Medium Enterprises (SMEs) as vital contributors to economic growth and employment in Nigeria, the extent to which emerging alternative financing mechanisms such as crowdfunding and angel investment influence their performance in North Central Nigeria remains unclear. This study therefore investigated the effect of crowdfunding and angel investment on the performance of SMEs in the region. A survey research design was adopted with a sample size of 398 SME owners and managers, and data were collected using a structured five-point Likert scale questionnaire. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that both crowdfunding and angel investment exerted significant positive effects on SME performance, though crowdfunding demonstrated a stronger influence. The study concludes that alternative financing mechanisms play a crucial role in enhancing SME growth, innovation, and sustainability in North Central Nigeria. It recommends that policymakers and financial stakeholders strengthen the regulatory and awareness framework for crowdfunding while promoting angel investment networks through incentives and capacity-building initiatives to improve SME access to finance and long-term performance.
subject: Articles
  topic: section
subject: Crowdfunding, Angel Investment, SMEs Performance
  topic: keywords
creator: Iorpuu Timothy
creator: Iliya Azamu
creator: Sintiki Magaji Akpojiyovwi
creator: Aisha Blessing Shaibu
rights: Copyright (c) 2026
date: 2026-06-25
publication date: 2026-06-25
starting page: 244
ending page: 255
doi: 10.26765/DRJMSS2947058123

Performance Appraisal and Employee Work Performance: Evidence from Public Organisations in Port Harcourt, Nigeria
type: item
description: This study investigates how performance evaluation methods affect employee work results in Nigerian public sector organizations. The researchers used a descriptive survey design to gather information from 100 participants working at three public organisations in Port Harcourt, including the Nigerian Railways Corporation, the Utility Board, and the State Planning Commission, using structured questionnaires distributed via simple random sampling. The researchers applied chi-square analysis to test two hypotheses that they had developed. The study results demonstrate that performance appraisal establishes statistically significant connections to both employee work performance and organizational goal achievement. The three primary factors which cause appraisal systems to fail include rater bias, appraiser incompetence and poor system design. The research presents new empirical data about public sector performance management practices in Nigeria and shows effective methods to increase appraisal precision through performance-based feedback, participative evaluation design, rater training and standardized evaluation criteria.
subject: Articles
  topic: section
subject: performance appraisal
  topic: keywords
subject: employee performance
  topic: keywords
subject: public organisations
  topic: keywords
subject: Nigeria
  topic: keywords
subject: human resource management
  topic: keywords
creator: Solomon Isabu
creator: Gloria Chubiyojo Odibo
creator: Charity Ezekiel-Hart
rights: Copyright (c) 2026
date: 2026-06-20
publication date: 2026-06-20
starting page: 238
ending page: 243
doi: 10.26765/DRJMSS390958948

Determinant of Electronic Banking Adoption on Entrepreneurial Performance of SMEs in Nasarawa State
type: item
description: Electronic banking offers small-and-medium enterprises (SMEs) faster payments, richer cash-flow data and wider market reach, yet adoption rates remain uneven in Nigeria. This study investigated how four adoption determinants of perceived ease of use, service reliability, service awareness and trust affect the entrepreneurial performance of SMEs in Nasarawa State. A quantitative survey was carried out in the study, in which a five-point Likert questionnaire was administered to a Yamane-derived sample of 347 owner-managers (drawn from the 1,816 SMEs registered with the State Ministry of Commerce and meeting a 36-month ownership threshold). Multiple regression analysis at the 0.05 level revealed a model with high explanatory power (R = 0.857; R² = 0.734; F = 472.399, p < 0.05). Trust emerged as the strongest predictor of performance (β = 0.368, p < 0.05), followed by Perceived Ease of Use (β = 0.342, p = 0.016), Service Awareness (β = 0.203, p = 0.000), and Service Reliability (β = 0.185, p = 0.000). These findings confirm that confidence in reliability and integrity of the service, intuitive interfaces, informed familiarity and dependable platforms jointly enhance SME profitability, growth and operational efficiency. The study recommends: (1) banks and fintech should simplify app and POS interfaces through local-language prompts and streamlined menus; (2) providers must fortify system reliability via redundant infrastructure and rapid incident-response protocols; (3) government–industry partnerships should mount targeted awareness clinics in local markets to demonstrate e-banking’s concrete business benefits. Implementing these measures is expected to accelerate digital-finance uptake and, consequently, bolster SME performance across Nasarawa State; and e-banking service providers should implement and visibly communicate robust security protocols to strengthen the confidence of operators of SMEs in electronic banking platforms.
subject: Articles
  topic: section
subject: Electronic Banking
  topic: keywords
subject: Entrepreneurial
  topic: keywords
subject: Performance
  topic: keywords
subject: SME
  topic: keywords
subject: Nasarawa
  topic: keywords
subject: fintech
  topic: keywords
creator: Iliya Azamu
creator: Joseph Ameh
creator: Magaji Akpojiyovwi Sintiki
rights: Copyright (c) 2026 Direct Research Journal of Management and Strategic Studies
date: 2026-05-11
publication date: 2026-05-11
starting page: 211
ending page: 224
doi: 10.26765/DRJMSS11426584

Promoting Employee Commitment Through Worklife Balance Practices in Selected Telecommunications Firms in Delta State
type: item
description: This study investigates the influence of work–life balance practices on employee commitment within selected telecommunications firms in Delta State, Nigeria, focusing specifically on flexible work arrangements and workload management. In the context of increasing workplace demands and competitive industry pressures, understanding how organizational practices shape employee commitment is critical for sustaining performance and retention. A quantitative approach based on a descriptive survey research design was employed. Data were collected from 180 valid respondents drawn from a sample of 189 employees across four major telecommunications firms using a stratified random sampling technique. A structured questionnaire measured on a five-point Likert scale was utilized, with reliability confirmed via Cronbach’s Alpha coefficients exceeding 0.70 for all constructs. Data analysis incorporated descriptive statistics, Pearson correlation, and multiple regression analysis using SPSS. The results reveal that flexible work arrangements exert a significant positive effect on employee commitment (β = 0.512, p < 0.001), while workload has a significant negative effect (β = -0.298, p < 0.001). Correlation findings further indicate a strong positive association between flexible work arrangements and employee commitment (r = 0.621) and a moderate negative association between workload and employee commitment (r = -0.458). The regression model demonstrates moderate explanatory power, accounting for 49.3% of the variance in employee commitment (R² = 0.493). These findings lead to the rejection of the null hypotheses, confirming that work–life balance practices are significant predictors of employee commitment. The study concludes that enhancing flexibility in work structures and managing employee workload effectively are critical strategies for improving commitment levels in the telecommunications sector. It contributes to the existing literature by providing empirical evidence from a …
subject: Articles
  topic: section
subject: Work–life balance; Flexible work arrangements; Workload; Employee commitment; Telecommunications; Nigeria
  topic: keywords
creator: Ifelunwa Rita Ashiwe
creator: Felix Orishede
rights: Copyright (c) 2026 Direct Research Journal of Management and Strategic Studies
date: 2026-04-24
publication date: 2026-04-24
starting page: 196
ending page: 210

Digital Governance and Service Delivery in Oshimili Local Government Area, of Delta State
type: item
description: This study examined Digital Governance and Service Delivery in Oshimili Local Government Area of Delta State, Nigeria. The specific objectives were to determine the effect of accountability mechanisms on public service delivery and to examine the influence of citizen participation on public service delivery in Oshimili Local Government Area. The study adopted a descriptive survey research design. A total sample size of 254 respondents was used, selected through a multi-stage sampling technique. Data were collected using structured questionnaires and analyzed using descriptive statistics, Pearson correlation, and multiple regression analysis. The findings revealed that accountability mechanisms have a significant positive effect on public service delivery (β = 0.421, p < 0.05), indicating that improved transparency, monitoring, and financial control enhance service efficiency. The study also found that citizen participation has a stronger and significant influence on public service delivery (β = 0.503, p < 0.05), suggesting that increased involvement of citizens in governance processes improves responsiveness and service quality. The model showed a strong explanatory power with R² = 0.68, indicating that accountability mechanisms and citizen participation jointly explain 68% of variations in service delivery in the study area. The study concluded that digital governance significantly enhances service delivery in Oshimili Local Government Area, with citizen participation playing a more dominant role than accountability mechanisms. It was therefore recommended that the local government should strengthen digital accountability systems, enhance citizen engagement platforms, improve ICT infrastructure, and ensure effective implementation of digital governance policies to achieve improved service delivery outcomes.
subject: Articles
  topic: section
subject: Digital Governance, Service Delivery, Accountability Mechanisms, Citizen Participation, Local Government
  topic: keywords
creator: Beatrice Ekene Ifeoseme
creator: A. Anthony Kifordu
rights: Copyright (c) 2026
date: 2026-04-23
publication date: 2026-04-23
starting page: 183
ending page: 195

Innovative Instruments Integrating Traditional Knowledge and Modern Technology for Climate Adaptation in Africa
type: item
description: Climate change poses significant threats to Africa, necessitating innovative instruments for effective adaptation and mitigation strategies. This paper examines various innovative instruments deployed across the continent to tackle climate impacts, while suggesting helpful new innovative instruments. Its main objective is to examine the innovative instruments employed in Africa for climate adaptation and mitigation, having specific objectives to: identify and categorize innovative instruments being utilized in some selected African countries; evaluate the effectiveness of these instruments in enhancing climate resilience; analyze the role of traditional knowledge in climate adaptation and mitigation strategies; and propose policy recommendations for improving the deployment of innovative instruments in Africa. To achieve these objectives, a few hypotheses were formulated, namely: H1, Innovative instruments lead to significant improvements in climate resilience among vulnerable communities in Africa; H2, The integration of traditional knowledge with modern technology enhances the effectiveness of climate adaptation and mitigation strategies, etc. Its methodology employed Mixed-methods, integrating both qualitative and quantitative data to achieve a more reliable and complementary data: The quantitative data is based on a multiple-case study design, drawing on empirical and statistical data to assess the effectiveness of selected innovative instruments in practice. The study utilizes a sample size of five African countries Kenya, Ghana, Mozambique, South Africa, and Nigeria each serving as an individual case study. A purposive sampling strategy was employed in selecting these countries. This approach allows for the deliberate inclusion of cases that are information-rich and relevant to the research objectives. The selection of the five countries was guided by several criteria, which include: regional representation across different parts of Africa (East, West, Souther…
subject: Articles
  topic: section
subject: Climate; Climate Adaptation; Innovative Instruments; Indigenous Knowledge; Mitigation; Policy frameworks; Resilience
  topic: keywords
creator: Benedict Ibukun Ajayi
rights: Copyright (c) 2026
date: 2026-04-20
publication date: 2026-04-20
starting page: 173
ending page: 183

Influence of Industrial Relations Management Practices on the Performance of Manufacturing Firms in South-South Nigeria.
type: item
description: This study investigated the influence of industrial relations management practices on the performance of manufacturing firms in South-South Nigeria. Specifically, it evaluated the effects of employer-employee relations and labor relations, to achieve the study's objectives, two research questions were raised and two hypotheses were formulated. Relevant literature was reviewed to provide theoretical and empirical grounding. A descriptive survey design was adopted. The study population comprised 385 employees drawn from the selected manufacturing firms in South-South Nigeria. Using the Krejcie and Morgan (1970) sample size determination table, a sample of 191 respondents was selected. Data were collected through a structured questionnaire and analyzed using descriptive and inferential statistics. Research questions were answered using simple percentages and mean scores, while hypotheses were tested using multiple regression analysis via SPSS version 25 at a 0.05 significance level. Findings revealed significant relationships between each dimension of industrial relations management (employer-employee relations and labor relations,) and the performance of manufacturing firms. The study concluded that sound industrial relations management practices foster employee satisfaction, enhance productivity, support policy development, and create a work environment that promotes motivation, morale, and positive attitudes. These practices also ensure fair compensation and improve management’s decision-making capabilities regarding labor and production costs. This study contributes to the existing body of knowledge by empirically establishing the multidimensional impact of industrial relations management practices on firm performance within the manufacturing sector in South-South Nigeria—a region with limited prior focus in industrial relations research.
subject: Articles
  topic: section
subject: Industrial relations
  topic: keywords
subject: Management
  topic: keywords
subject: Employer-employee
  topic: keywords
subject: labor relations
  topic: keywords
subject: organizational performance
  topic: keywords
creator: Oghale Blessings Akpowomare
creator: Felix Orishede
rights: Copyright (c) 2026 Direct Research Journal of Management and Strategic Studies
date: 2026-04-18
publication date: 2026-04-18
starting page: 163
ending page: 172
doi: 10.26765/DRJMSS95684320

Enhancing Organizational Productivity through Gender Diversity in the Aviation Sector: Asaba International Airport and Stakeholders in Perspective State
type: item
description: This study examined how gender diversity enhances organizational productivity in the aviation sector, with specific focus on Asaba International Airport and key stakeholders in Delta State. The objectives were to: examine the effect of workforce composition on organizational productivity; ascertain the effect of gender pay equity on productivity; and determine the effect of equal opportunity for career advancement on organizational productivity. A cross-sectional survey design was adopted, and primary data were collected through structured questionnaires administered to a sample of 228 respondents. Data were analyzed using descriptive statistics, Pearson correlation, and multiple regression analysis. The findings revealed that workforce composition has a significant positive effect on organizational productivity (β = 0.412, t = 6.287, p < 0.05), indicating that a balanced gender workforce enhances operational efficiency and innovation. Gender pay equity also showed a strong and significant relationship with productivity (r = 0.538, p < 0.05; β = 0.365, t = 5.104, p < 0.05), suggesting that fair compensation improves employee motivation and performance. Furthermore, equal opportunity for career advancement was found to significantly influence productivity (β = 0.447, t = 6.912, p < 0.05), highlighting the importance of merit-based promotion systems. The overall model was statistically significant (F = 56.783, p < 0.05) with an adjusted R² of 0.593, indicating that gender diversity variables explained 59.3% of the variation in organizational productivity. The study concluded that gender diversity is a critical driver of organizational productivity in the aviation sector. It recommended that aviation organizations adopt inclusive recruitment strategies, enforce pay equity policies, and establish transparent career advancement frameworks. The study contributes to knowledge by providing empirical evidence on the linkage between gender diversity dimensions and productivit…
subject: Articles
  topic: section
subject: Gender diversity, organizational productivity, workforce composition, pay equity, career advancement
  topic: keywords
creator: Chukwuemeka Emmanuel Mejili
creator: A. Anthony Kifordu
rights: Copyright (c) 2026
date: 2026-04-18
publication date: 2026-04-18
starting page: 148
ending page: 162

E-Governance Practices on Organizational Effectiveness of Telecommunication Firms
type: item
description: This study examined the effect of e-governance practices on organizational effectiveness of telecommunication firms. Specifically, the study determined the effect of electronic service delivery (e-service systems) and digital communication and information management systems on organizational effectiveness. A cross-sectional survey research design was adopted, and data were collected from a sample of 198 respondents using a structured questionnaire. The data were analyzed using descriptive statistics, Pearson correlation, and multiple regression analysis. The findings revealed that electronic service delivery (e-service systems) has a significant positive effect on organizational effectiveness (β = 0.384, t = 5.762, p < 0.05), indicating that efficient digital service platforms enhance service quality, responsiveness, and customer satisfaction. Furthermore, digital communication and information management systems were found to significantly influence organizational effectiveness (β = 0.436, t = 6.218, p < 0.05), suggesting that effective information flow and communication systems improve coordination, decision-making, and overall performance. The overall regression model was statistically significant (F = 132.47, p < 0.05) with an adjusted R² of 0.582, implying that 58.2% of the variation in organizational effectiveness is explained by e-governance practices. The study concluded that e-governance practices are critical drivers of organizational effectiveness in telecommunication firms. It recommended that firms invest in advanced e-service technologies, strengthen digital communication infrastructure, and continuously train employees to enhance digital competencies. The study contributes to knowledge by providing empirical evidence on the role of e-governance practices in improving organizational effectiveness within the telecommunication sector, particularly in developing economies, thereby extending existing literature in information systems and organizational perf…
subject: Articles
  topic: section
subject: E-governance
  topic: keywords
subject: organizational effectiveness
  topic: keywords
subject: e-service systems
  topic: keywords
subject: digital communication
  topic: keywords
subject: telecommunication firms
  topic: keywords
creator: Maureen Ohonba
creator: Anthony A. Kifordu
rights: Copyright (c) 2026
date: 2026-04-18
publication date: 2026-04-18
starting page: 138
ending page: 147

Data-Driven Strategies and Organizational Performance of Telecommunication firms in Delta State
type: item
description: This study investigated the effects of data-driven strategies on the organizational performance of telecommunication firms in Delta State, Nigeria, focusing on descriptive and diagnostic analytics. Using a quantitative cross-sectional survey design, data were collected from 292 employees across selected firms through structured questionnaires. Analyses were conducted using descriptive statistics, Pearson correlation, and multiple regression to examine the relationship between analytics practices and organizational performance. Findings revealed that descriptive analytics significantly enhances organizational performance by enabling firms to monitor historical and operational data, improve service quality, and support evidence-based decision-making. Diagnostic analytics also positively influences performance by identifying root causes of operational challenges, optimizing resource allocation, and improving customer satisfaction. Regression results indicated that both forms of analytics significantly predict organizational performance, explaining 57% of the variance. The study concludes that data-driven strategies are essential for sustaining competitiveness and improving operational efficiency in telecommunication firms. It recommends investing in analytics infrastructure and institutionalizing data-driven decision-making. This research contributes to knowledge by providing empirical evidence on how descriptive and diagnostic analytics can drive organizational performance in the Nigerian telecommunication sector.
subject: Articles
  topic: section
subject: Data-driven strategies, Descriptive analytics, Diagnostic analytics, Organizational performance, Telecommunication firms
  topic: keywords
creator: Jessica Chimebele Nwaedozie
creator: Anthony Kifordu
creator: Emmanuel Aruoren
rights: Copyright (c) 2026
date: 2026-04-08
publication date: 2026-04-08
starting page: 128
ending page: 137

Big Data Analytics and Organizational Profitability in Telecommunication Firms in Delta State
type: item
description: This study examined the effect of big data analytics on organizational profitability in telecommunication firms in Delta State, Nigeria. Specifically, the study investigated the influence of descriptive analytics and predictive analytics on organizational profitability. A cross-sectional survey research design was adopted to collect quantitative data from employees across selected telecommunication firms. The study population comprised 960 employees, from which a sample size of 282 respondents was determined using Taro Yamane’s formula. A stratified random sampling technique was employed to ensure proportional representation of managerial, technical, and administrative staff. Primary data were collected using structured questionnaires measured on a 5-point Likert scale, while secondary data were used to support and validate findings. Data analysis involved descriptive statistics, Pearson correlation, and multiple regression analysis. Reliability of the instrument was confirmed using Cronbach’s alpha coefficients, all exceeding the acceptable threshold of 0.70. Out of 289 questionnaires distributed, 282 were retrieved, yielding a response rate of 97.6%, with 275 valid responses used for analysis. Descriptive statistics indicated a high level of adoption of both descriptive analytics (mean = 3.87) and predictive analytics (mean = 3.92), alongside a strong perception of organizational profitability (mean = 4.01). Correlation analysis revealed strong positive relationships between descriptive analytics and organizational profitability (r = 0.704, p < 0.01), and between predictive analytics and organizational profitability (r = 0.768, p < 0.01). The regression model demonstrated substantial explanatory power (R² = 0.659), indicating that 65.9% of the variation in organizational profitability is explained by the independent variables. The overall model was statistically significant (F = 238.41, p < 0.001). Regression results showed that both descriptive analytics (β = 0.3…
subject: Articles
  topic: section
subject: Big Data Analytics
  topic: keywords
subject: Organizational Profitability
  topic: keywords
subject: Telecommunication
  topic: keywords
subject: descriptive analytics
  topic: keywords
subject: prescriptive analytic
  topic: keywords
creator: Elvis Odile Okokpele
creator: Henry Osazevbaru
creator: Young Okwuise
rights: Copyright (c) 2026 Direct Research Journal of Management and Strategic Studies
date: 2026-04-03
publication date: 2026-04-03
starting page: 117
ending page: 127

Employee Well-being and Organizational Performance of Manufacturing Firms in Delta State
type: item
description: This study examined the relationship between employee well-being and organizational performance in manufacturing firms in Delta State, with particular emphasis on the effects of psychological and physical well-being. A cross-sectional survey research design was employed, and data were collected from a sample of 286 employees across five manufacturing firms using a multi-stage sampling technique. Structured questionnaires served as the primary instrument, and after screening, 266 valid responses were analyzed using descriptive statistics, Pearson correlation, and multiple regression analysis. Reliability analysis confirmed acceptable internal consistency for all constructs, with Cronbach’s alpha values exceeding the 0.70 threshold. The results revealed that psychological well-being significantly and positively affects organizational performance (β = 0.456, p < 0.001), indicating that employees who are mentally and emotionally healthy are more productive, engaged, and committed to organizational goals. Similarly, physical well-being was found to have a significant positive effect on organizational performance (β = 0.324, p < 0.001), suggesting that employees with good physical health, safe working conditions, and adequate occupational support demonstrate higher productivity and reduced absenteeism. Together, psychological and physical well-being explained 53.9% of the variance in organizational performance (R² = 0.539), underscoring the critical role of employee wellness in manufacturing contexts. The findings highlight the strategic importance of employee well-being in enhancing organizational outcomes. Employees with strong psychological health exhibit greater engagement and focus, while those with good physical health maintain consistent productivity and lower absenteeism. The study concludes that investing in employee well-being through comprehensive wellness programs, occupational health initiatives, and supportive workplace policies is essential for sustaining p…
subject: Articles
  topic: section
subject: Employee Well-Being
  topic: keywords
subject: Psychological Well-Being
  topic: keywords
subject: Physical Well-Being
  topic: keywords
subject: Organizational Performance
  topic: keywords
subject: Manufacturing Firms
  topic: keywords
subject: Delta State
  topic: keywords
creator: Elvis Odile Okokpele
creator: Henry Osazevbaru
creator: Young Okwuise
rights: Copyright (c) 2026 Direct Research Journal of Management and Strategic Studies
date: 2026-04-03
publication date: 2026-04-03
starting page: 106
ending page: 116

Promoting Firm Performance through Total Quality Management Performance
type: item
description: This study investigates the influence of Total Quality Management (TQM) practices on firm performance, focusing specifically on the effects of strategic planning and continuous improvement. The objectives of the study were to assess the effect of strategic planning on firm performance and to evaluate the effect of continuous improvement on firm performance in selected manufacturing firms in Delta State, Nigeria. A sample of 240 respondents was drawn, with 219 valid questionnaires used for analysis after screening for completeness and accuracy. Data were collected using structured questionnaires and analysed through descriptive statistics, correlation, and regression analysis. The findings reveal that strategic planning significantly enhances firm performance (β = 0.342, p < 0.001), highlighting the importance of structured goal-setting, resource allocation, and proactive decision-making. Continuous improvement also demonstrated a strong positive effect on firm performance (β = 0.375, p < 0.001), indicating that fostering a culture of ongoing process enhancement, employee participation, and innovation contributes substantially to operational efficiency, quality, and customer satisfaction. The combined explanatory power of strategic planning and continuous improvement was substantial (R² = 0.639), confirming that these TQM practices jointly account for a significant portion of the variance in firm performance. Based on these findings, it is recommended that manufacturing firms formalise strategic planning frameworks, foster continuous improvement cultures, integrate TQM principles into daily operations, invest in employee training, and implement continuous monitoring and evaluation mechanisms. The study concludes that TQM practices, specifically strategic planning and continuous improvement, are critical drivers of firm performance and competitiveness. The research contributes to knowledge by empirically validating the positive relationship between TQM practices and f…
subject: Articles
  topic: section
subject: Total Quality Management
  topic: keywords
subject: Strategic Planning
  topic: keywords
subject: Continuous Improvement
  topic: keywords
subject: Firm Performance
  topic: keywords
subject: Manufacturing Firms
  topic: keywords
subject: Delta State
  topic: keywords
creator: Jonah Itoje Odiurho
creator: Emmanuel Aruoren
creator: Anthony Kifordu
rights: Copyright (c) 2026 Direct Research Journal of Management and Strategic Studies
date: 2026-02-27
publication date: 2026-02-27
starting page: 98
ending page: 105

Artificial Intelligence in Education: A Threat for Teaching
type: item
description: The increasing integration of artificial intelligence (AI) in higher education has significantly reshaped instructional delivery, creating both opportunities and challenges for teaching and learning. This study examines the role, adoption, and implications of AI-driven technologies within contemporary educational environments, with particular focus on teachers’ perceptions and classroom practices. Employing a mixed-method research design, data were collected from thirty purposively selected teachers using a researcher-developed questionnaire. Quantitative findings revealed the use of AI-powered tools such as ChatGPT, educational games, chatbots, Grammarly, and YouTube videos in instructional processes. Qualitative analysis, guided by Braun and Clarke’s six-step thematic approach, highlighted key advantages of AI integration, including enhanced personalized learning, improved student engagement, and the availability of virtual instructional support. However, the findings also underscore notable limitations, such as reduced human interaction, concerns over digital literacy, and issues related to technological access and institutional readiness. Furthermore, the study critically examines ethical considerations surrounding AI adoption, including data privacy, academic integrity, and algorithmic bias. Overall, the study provides a comprehensive synthesis of empirical evidence and practical insights, emphasizing that while AI serves as a valuable pedagogical tool, its effective implementation requires careful management to mitigate potential risks and ensure equitable and responsible use in education.
subject: Articles
  topic: section
subject: Artificial Intelligence
  topic: keywords
subject: Higher Education
  topic: keywords
subject: Instructional Delivery
  topic: keywords
subject: Teaching and Learning
  topic: keywords
subject: Educational Technology
  topic: keywords
subject: Ethics
  topic: keywords
creator: A.U. Ihenacho
creator: J. C. Alaneme
creator: E. N. Enwereonye
creator: C. Onwumere
creator: E.O. Ahaotu
rights: Copyright (c) 2026 Direct Research Journal of Management and Strategic Studies
date: 2026-03-26
publication date: 2026-03-26
starting page: 84
ending page: 97
doi: 10.26765/DRJMSS9317400

Teacher-Bursars’ Competencies in School Finance Management: Evidence from Malawi
type: item
description: This paper examines the competencies of teacher-bursars in managing school finances, amid growing concerns about their ability to adhere to Generally Accepted Accounting Principles (GAAP). Guided by systems theory, this study employed mixed methods approach however it settled for explanatory sequential method. The study simple-randomly sampled 91 schools – accounting for 69 head teachers and 65 teacher-bursars. Again, it purposively sampled 3 divisional management officers for categorical data. The study found that over 50% of teacher-bursars lacked financial management skills, and 83% of head teachers reported they failed to account for allocated funds. Management collaborated with these results while emphasizing that financial statements produced by teacher-bursars did not give a true and fair view of school’s financial position. Statistical analysis revealed that trained teacher-bursars (M = 0.8188) significantly outperformed their untrained counterparts (M = 0.595), t (62) = 5.306, p < .05, leading to the rejection of the null hypothesis. The mean difference [(M diff=0.2698)] indicates that training in GAAP accounts for a 27-percentage-point improvement in financial management competency scores. Thus, these results informed the development of Financial Management in School (FIMASO) framework to strengthen financial accounting proficiency and GAAP compliance in schools. This framework aligns with fiscal policies aimed at steering socioeconomic development agendas of wider communities and beyond. The study recommends targeted GAAP training to enhance competencies of teacher-bursars.
subject: Articles
  topic: section
subject: Teacher-bursar, financial management, GAAP, FIMASO framework, school finances
  topic: keywords
creator: Victor Phiri
creator: Artz, G Luwanda
rights: Copyright (c) 2026 Direct Research Journal of Management and Strategic Studies
date: 2026-05-22
publication date: 2026-05-22
starting page: 225
ending page: 237
doi: 10.26765/DRJMSS19117491

Constituency empowerment programmes and Employment Generation in Ukanafun/ Oruk Anam Local Government Areas of Akwa Ibom State (2019-2023)
type: item
description: The Nigerian society has been faced with issues of lack of skills acquisition among youths which its absence however resulted in high level of unemployment. Skill acquisition programmes if properly implemented can impact greatly on employment generation in Ukanafun/ Oruk Anam Local Government Areas of Akwa Ibom State. Accordingly, this study sought to examine the influence of Constituency empowerment programmes on employment generation in Ukanafun/ Oruk Anam Local Government Areas of Akwa Ibom State (2019-2023). One of the goals was to examine the influence of Tailoring skill acquisition on employment generation in Ukanafun/ Oruk Anam Local Government Areas, Akwa Ibom State. The Human capital theory was adopted as the theoretical framework for the study. The sample size of the study was 400. The data collected from secondary and primary sources were analyzed using descriptive and survey design. Simple linear regression statistical tool was used to test hypotheses. The findings revealed that there is a positive/ significant influence of Tailoring skill acquisition on employment generation in Ukanafun/ Oruk Anam Local Government Areas of Akwa Ibom State. It was further revealed that there is a positive/ significant influence of Information technology skill acquisition on employment generation in Ukanafun/ Oruk Anam Local Government Areas of Akwa Ibom State. The study therefore recommended among other measures that; Legislators who are constituency representatives in Ukanafun/ Oruk Anam Local Government Areas should make sure they employ services of the expertise to train the beneficiaries of tailoring skill and as well as giving them succor for start-up, as this will go a long way to enhance employment generation in Ukanafun/ Oruk Anam Local Government Areas of Akwa Ibom State. Legislators who are constituency representatives in Ukanafun/ Oruk Anam Local Government Areas should ensure those who are beneficiaries of information technology skill are properly trained on …
subject: Articles
  topic: section
subject: Constituency empowerment programmes
  topic: keywords
subject: Tailoring skill acquisition
  topic: keywords
subject: Information communication technology skill
  topic: keywords
subject: Employment generation
  topic: keywords
creator: T. S. Etim
creator: S. E. Ibanga
creator: O. E. Atakpa
rights: Copyright (c) 2026 Direct Research Journal of Management and Strategic Studies
date: 2026-02-13
publication date: 2026-02-13
starting page: 71
ending page: 83
doi: 10.26765/DRJMSS552738111

https://www.journals.directresearchpublisher.org/index.php/drjmss/article/view/621
type: item
title: AI-Based Performance Management System (PMS) and Employee Performance Appraisal: A Critical Assessment of Annual Performance Evaluations in Tertiary Institutions in Chukwuemeka Odumegwu Ojukwu University, Anambra State
description: The integration of AI-Based Performance management system (PMS) in employee performance appraisal represents a significant advancement in the management of human resources improvement within tertiary institutions as higher education faces increasing demands for transparency, accountability and performance optimization, AI-based PMS offers innovative solutions for assessing academic and administrative staff. This paper examines the role of AI-based PMS in enhancing the effectiveness, fairness, and efficiency of employee evaluations in Chukwuemeka Odumegwu Ojukwu University, with a total population of 2,570, however, a sample size of 651 was extracted from the population using Borg and Gall (1979 formular in determining a finite population. The study adopted correlation survey research design in examining the utilization of AI-Based PMS as it relates to employee performance appraisal. It explores the integration of the role of AI in redefining employees’ performance appraisal and management systems, which is one of the vital consequentiality of Human Resource (HR) in today’s digital era. Additionally, the study discusses the benefits of AI-driven systems, including objectivity, scalability, and real-time feedback, while addressing key challenges such as data privacy, algorithmic bias, and ethical concerns. The paper concludes by highlighting best practices for the responsible implementation of AI-based PMS in performance evaluation, emphasizing the need for a balanced approach that combines technological innovation with human oversight. The findings showed that inaccuracies in evaluation, such as favouritism, lack of proper feedback, or subjective ratings, tend to demoralize staff, leading to reduced commitment, inefficiency, and in some cases resistance to institutional policies. The following recommendations where made from the findings; integrating qualitative measures and periodic algorithmic audits to preserve holistic appraisal, producing interpretable models th…
subject: Articles
  topic: section
subject: Artificial Intelligence (AI), Employee Evaluation, Performance Appraisal, Data-driven Evaluation, Institutional Effectiveness, Algorithm Bias and Human Resource Management
  topic: keywords
creator: Ifeanyi Ositadinma Onuigbo
creator: Francis Nnaemeka Mbuba
creator: Chukwuma Onyekachi Ike
rights: Copyright (c) 2026
date: 2026-02-10
publication date: 2026-02-10
starting page: 60
ending page: 70
doi: 10.26765/DRJMSS8473988102

Technology and the Nigerian Labour Market Output: Disruptive Innovation or Economic Opportunity?
type: item
description: This study analyses the relationship between technological advancement and labour market performance in Nigeria, with the aim of determining whether innovation has enhanced employment outcomes. Using the Autoregressive Distributed Lag (ARDL) from 1985-2023 approach, the study examines both short-run and long-run dynamics while controlling for education, institutional quality, life expectancy, capital formation, and technological development. The short-run results show that education and previous labour market conditions significantly improve employment outcomes, whereas technological investment and capital formation have no immediate effect. In the long run, education, security, and life expectancy emerge as key drivers of labour market performance, while technology remains statistically insignificant despite its positive sign. The error correction result confirms a gradual adjustment toward long-run equilibrium. These findings suggest that Nigeria’s labour market lacks the structural readiness required to translate technological progress into meaningful employment gains. The study therefore recommends educational reforms, expanded vocational and digital skills training, and sustained re-skilling programmes to ensure that technological advancement supports inclusive labour market growth.
subject: Articles
  topic: section
subject: Technological Advancement, Human Capital, Labour Market Performance, ARDL and Employment Outcomes
  topic: keywords
creator: Mfon Edet Okon
creator: Vivian Nsikakabasi Umana
creator: Uwem Titus Akpan
rights: Copyright (c) 2026
date: 2026-02-10
publication date: 2026-02-10
starting page: 49
ending page: 59
doi: 10.26765/DRJMSS95600206

Management Philosophy and Organizational Growth in Deposit Money Banks: Evidence from Asaba, Delta State, Nigeria
type: item
description: Organizational growth in the banking sector increasingly depends on internal managerial orientations rather than solely on financial capital or regulatory compliance. In service-intensive environments such as deposit money banks (DMBs), management philosophy shapes leadership behaviour, employee engagement, and service delivery, thereby influencing long-term growth outcomes. Despite its theoretical relevance, empirical evidence on this relationship remains limited at the sub-national level in Nigeria. This study examines the effect of management philosophy on organizational growth in deposit money banks operating in Asaba, Delta State, Nigeria, drawing on Human Relations Theory and the Resource-Based View. A quantitative cross-sectional survey design was adopted. Primary data were collected from employees of selected deposit money banks in Asaba using structured questionnaires. Of the 112 questionnaires distributed, 109 valid responses were analyzed using descriptive statistics and multiple regression analysis. Management philosophy was operationalized through participative decision-making, employee-centred leadership, and strategic and ethical orientation, while organizational growth was measured using financial and non-financial indicators. Reliability analysis confirmed strong internal consistency across all constructs, with Cronbach’s alpha values ranging from 0.81 to 0.88.The results reveal that management philosophy has a positive and statistically significant effect on organizational growth. Participative decision-making emerged as the strongest predictor of organizational growth (β = 0.391, p < 0.001), followed by employee-centred leadership (β = 0.327, p < 0.001) and strategic and ethical orientation (β = 0.289, p < 0.001). Collectively, these variables explained 50.8% of the variation in organizational growth (Adjusted R² = 0.497), and the regression model was statistically significant (F = 60.45, p < 0.001). The findings imply that deposit money banks in …
subject: Articles
  topic: section
subject: Management philosophy; organizational growth; deposit money banks; human relations theory; Nigeria
  topic: keywords
creator: Esther Benson Okeoghene
creator: A. Anthony Kifordu
rights: Copyright (c) 2026
date: 2026-02-09
publication date: 2026-02-09
starting page: 38
ending page: 48

Deposit Money Banks and Productivity of the Manufacturing Sector in Nigeria
type: item
description: This study investigates the relationship between deposit money banks (DMBs) and the productivity of Nigeria’s manufacturing sector, with emphasis on bank profitability, credit allocation, and prime lending rate. The objectives were to determine the effect of DMB profitability on manufacturing output, assess the influence of DMB credit, and evaluate the impact of prime lending rates. Annual time-series data covering 1998–2024 were analyzed using the Autoregressive Distributed Lag (ARDL) estimation technique, appropriate given the mixed integration orders revealed by unit root tests.The descriptive statistics indicated that manufacturing productivity averaged 9.19, DMB credit 9.97, profitability 11.15, and prime lending rate 2.69, reflecting moderate variability. Correlation analysis showed positive associations between profitability and productivity (r = 0.55) and between prime lending rate and productivity (r = 0.50). The ARDL results revealed that DMB credit had a strong and statistically significant positive effect on manufacturing productivity (short-run coefficient = 1.35, p < 0.01; long-run coefficient = 0.95, p < 0.01). Conversely, prime lending rate exerted a negative effect in lagged terms (coefficient = -1.05, p < 0.05), while DMB profitability had a positive but insignificant impact (coefficient = 0.08, p = 0.45). The bounds test confirmed cointegration (F-statistic = 5.66 > 5% upper bound of 4.35), establishing a long-run relationship among the variables. The implications of these findings are that credit availability from DMBs is a critical driver of manufacturing sector growth, while high lending rates constrain productivity by increasing financing costs. Bank profitability, though positive, does not directly translate into significant improvements in industrial output. The study concludes that expanding credit facilities at concessionary interest rates would enhance manufacturing productivity and contribute to Nigeria’s broader economic development.
subject: Articles
  topic: section
subject: Deposit money banks, manufacturing productivity, prime lending rate, profitability, ARDL, cointegration
  topic: keywords
creator: Eseoghene John Atumah
creator: Kingsley Ashibogwu
creator: Peter Olannye
rights: Copyright (c) 2026
date: 2026-02-09
publication date: 2026-02-09
starting page: 30
ending page: 37

Examining Social Media Usage for the Mobilization of the ‘Obi-Dients’ During the 2023 Presidential Election in Delta and Edo States, Nigeria
type: item
description: Political stakeholders’ mobilization is one of the necessary requirements for a robust political process in every democratic dispensation. Over the years, numerous political actors have devised different means of ensuring that citizens are well mobilized to be active in political discourse and actions. The emergence of social media, an offshoot of technological advancement, in particular, has expanded opportunities to get the citizens more engaged in the political process of which political mobilization is germane. Therefore, this study basically sought to evaluate social media use as tools for voters’ mobilization during 2023 Presidential Election in the two states of Delta and Edo States, Nigeria. The study which was anchored on Technological Determinism Theory employed descriptive statistics with survey method. Accordingly, a sample size of 400 was drawn from the sample population of 5,722,778 using Taro Yamane’s sampling determination formula. The questionnaire was used as the instrument of data collection. The data collected were presented and analyzed using simple frequency count, percentages and tables. The major findings of the study shows that social media platforms, particularly WhatsApp, Facebook, TikTok, Twitter, Instagram, YouTube among others serve as the prominent channels of political mobilization of Obi-dients. The study further reveal that social media were used by Obi-dients to express their political opinion, create awareness and generation of grassroots support for Obi-dients’ movement. The study also reveals that social media were of great influence in the 2023 presidential elections in Nigeria by increasing political participation which in the long run influenced the voters’ preference of candidates. This study recommends that Political parties and candidates should leverage on social media platforms in all electioneering processes. Election regulatory bodies should put in place well-articulated guidelines on how political actors should use th…
subject: Articles
  topic: section
subject: Social Media; Mobilization; Campaigns; Citizens; Election, Engagements
  topic: keywords
creator: Michael Enejeta Ilaya
creator: Majority Oji
rights: Copyright (c) 2026
date: 2026-02-09
publication date: 2026-02-09
starting page: 15
ending page: 29

Community-Based Marketing and Women’s Perceptions of Family Planning Methods in Akwa Ibom State, Nigeria
type: item
description: This study investigated the association between community-based marketing and women’s perceptions of family planning methods in Akwa Ibom State, Nigeria. A cross-sectional survey research design was adopted. The population consisted of women of reproductive age (18–49 years), including nursing mothers who were aware of family planning methods in the study area. A sample size of 399 respondents was determined using the Taro Yamane formula. Data were collected using a structured five-point Likert-scale questionnaire administered through convenience sampling. Descriptive statistics and multiple regression analysis were used with SPSS version 24. The findings revealed that health education, community outreach, and community advocacy were positively and significantly associated with women’s perceptions of family planning methods. However, due to the non-probability sampling technique, the findings were interpreted as associative rather than causal. Ethical standards were observed through informed consent, voluntary participation, and privacy of respondents’ information. It was therefore recommended that strengthening community-based health education, outreach, and advocacy programmes would improve women’s perceptions and adoption of family planning especially in the rural areas.
subject: Articles
  topic: section
subject: Community-Based Marketing, Health Education, Community Outreach, Community Advocacy, Reproductive Health Perception, Family Planning, Akwa Ibom State
  topic: keywords
creator: John D. Asangaeneng
creator: Nkanikpo I. Ibok
creator: Okokon B. Attih
creator: Abasiama A. Mfon
rights: Copyright (c) 2026
date: 2026-01-21
publication date: 2026-01-21
starting page: 7
ending page: 14

Influencer Marketing Dimensions and Customer Buying Behaviour of Electronic Products in Akwa Ibom State, Nigeria: An Empirical Survey Study
type: item
description: This study examined the relationship between influencer marketing dimensions source credibility, brand awareness, and expertise and customer buying behaviour of electronic products in Akwa Ibom State, Nigeria. A survey research design was adopted, and data were collected from 384 customers of electronic products using a structured online questionnaire administered via Google Forms. The sample size was determined using the Cochran formula, while respondents were selected through convenience sampling due to accessibility constraints. Measurement reliability was assessed using Cronbach’s alpha, with coefficients ranging from 0.745 to 0.801, indicating acceptable internal consistency of the study constructs. Data were analysed using descriptive statistics and simple linear regression with SPSS version 25. The regression results revealed that source credibility has a strong and statistically significant positive relationship with customer buying behaviour (R = 0.665, R² = 0.660, β = 0.409, p < 0.05). Brand awareness also showed a significant positive relationship with customer buying behaviour (R = 0.668, R² = 0.663, β = 0.661, p < 0.05), indicating a high explanatory power. Similarly, expertise was found to be significantly related to customer buying behaviour (R = 0.564, R² = 0.547, β = 0.647, p < 0.05). These findings demonstrate that influencer marketing dimensions are significant predictors of customer buying behaviour in the electronics market. The study concludes that credible, visible, and knowledgeable influencers play an important role in shaping customers’ purchase decisions for electronic products in Akwa Ibom State. However, due to the correlational nature of the study design, the findings indicate associations rather than causal relationships.
subject: Articles
  topic: section
subject: Influencer marketing, Source credibility, Brand awareness, Expertise, Customer buying behavior
  topic: keywords
creator: Ndifreke B. Akpan
creator: Nkanikpo I. Ibok
creator: Aniebiet J. Etuk
creator: Okokon B. Attih
rights: Copyright (c) 2026
date: 2026-01-21
publication date: 2026-01-21
starting page: 1
ending page: 6

Agile Methodologies and Organizational Performance of Selected Government Agencies in Delta State, Nigeria
type: item
description: This study examines the influence of Agile Planning (AP), Continuous Improvement (CI), and Team Collaborations (TC) on Organizational Performance (OP) in selected government agencies in Delta State, Nigeria. A survey research design was employed, with 222 questionnaires distributed and 215 valid responses analyzed (96.8% response rate). The results were analyzed through descriptive statistics, correlation, and regression techniques. Findings revealed strong agreement among respondents regarding the adoption of agile practices, with mean scores above 4.0 across AP, CI, TC, and OP. Correlation analysis demonstrated significant positive relationships between AP (r = 0.712), CI (r = 0.689), TC (r = 0.735), and OP (p < 0.01). Regression results confirmed that AP (β = 0.345), CI (β = 0.301), and TC (β = 0.362) each exerted a significant effect on OP, jointly explaining 65.9% of its variance (R² = 0.659). These findings highlight the critical role of agile methodologies in enhancing responsiveness, efficiency, and service delivery in public institutions. The study contributes to the literature on agile governance by empirically validating its relevance in the Nigerian public sector, where institutional challenges often hinder performance. It concludes that embedding agile planning frameworks, continuous improvement programs, and collaborative cultures can significantly strengthen organizational outcomes. Recommendations include formal adoption of agile structures, establishment of feedback-driven improvement systems, and promotion of cross-departmental collaboration to achieve sustainable performance and public value creation.
subject: Articles
  topic: section
subject: Agile Methodologies, organizational performance, agile planning, Continuous Improvement collaborations
  topic: keywords
creator: Nwannebuife Roseline Biose
creator: A. Mukoro
rights: Copyright (c) 2025
date: 2025-12-01
publication date: 2025-12-01
starting page: 156
ending page: 163

Recruitment Strategies and Organizational Succession Planning in the Finance Industry in Nigeria
type: item
description: The study examined recruitment strategies and organizational succession planning of selected Banks in Delta State Nigeria. The specific objectives of the study were to; examine the effect job analysis on organizational succession planning in the selected Banks in Delta State; determine the talent development on organizational succession planning; and ascertain the effect of mentoring on organizational succession planning. The study adopted descriptive research design method, which aid the researcher to collect quantitative data used to address the relationship between the dependent and independent variable. Primary data was sourced through the administration of structured questionnaire to the employees of selected banks in Delta State (respondents), while secondary data was gotten through the review of related literature. A total of three hundred and eight-four (384) copies of questionnaire was administered adopting random sampling techniques, and three hundred and forty-six (346) copies were properly filled and returned which was used for the study analysis. Data collected were analyzed using the Pearson’s correlation co-efficient and hypothesis were tested using linear regression approach. The findings revealed that there is a significant effect between dimensions of recruitment strategies adopted in the study (job analysis, talent development and mentoring) on organizational succession planning. The study concluded Recruitment Strategies significantly improve organizational succession planning in a sample of selected banks in Delta State. Job Analysis, talent development and mentorship significantly improve organizational succession planning. Hiring the "wrong" person, who then falls short of expectations, leaves the company, or needs to be dismissed, carries a substantial expense due to further training and subpar work output. The study also recommended that, to lower the risk of hiring an employee who falls short of their expectations, organizations should cons…
subject: Articles
  topic: section
subject: Recruitment, strategies, job analysis, mentoring, succession planning
  topic: keywords
creator: Jude Uduezue
creator: Felix Orishede
creator: A. Anthony Kifordu
rights: Copyright (c) 2025
date: 2025-12-01
publication date: 2025-12-01
starting page: 142
ending page: 155

The Effect of Blockchain Technology on the Business Performance of Selected Manufacturing Firms in Delta State, Nigeria
type: item
description: This study critically examined the effect of blockchain technology on the business performance of selected manufacturing firms in Delta State, Nigeria. The research focused on four core dimensions of blockchain adoption Blockchain Transparency (BTC), Blockchain Traceability (BTB), Blockchain Security (BS), and Blockchain Data Integrity (BDI) to determine their collective and individual influence on organizational outcomes. Employing a survey research design, data were collected from a population of 150 respondents, with 109 as sampled size were valid questionnaires retrieved, representing a robust 96.7% response rate. Analytical techniques including descriptive statistics, correlation, and regression analyses were applied to evaluate the relationships between blockchain dimensions and business performance. The findings revealed that all four dimensions significantly enhanced business performance. Blockchain Transparency fostered improved decision-making and strengthened stakeholder trust, while Blockchain Traceability facilitated effective supply chain monitoring and operational efficiency. Blockchain Security emerged as the most critical determinant, safeguarding sensitive data and transactional processes, whereas Blockchain Data Integrity ensured the reliability and consistency of information for strategic planning. Mean adoption scores across dimensions ranged between 4.05 and 4.20, with correlation coefficients (r = 0.613–0.688, p < 0.01) confirming strong positive associations. Regression analysis further demonstrated that blockchain collectively explained 57.4% of the variance in performance (R² = 0.574), with security (β = 0.301) exerting the strongest predictive influence. The study concludes that blockchain technology is not merely a technological innovation but a strategic enabler of competitiveness, efficiency, and stakeholder confidence in manufacturing firms. It contributes to scholarship by offering empirical evidence from a developing economy, undersc…
subject: Articles
  topic: section
subject: Business performance, Blockchain Transparency (BTC), Blockchain Traceability (BTB), Blockchain Security (BS), Blockchain Data Integrity (BDI)
  topic: keywords
creator: Lawrence Egogo
creator: A. Anthony Kifordu
rights: Copyright (c) 2025
date: 2025-11-30
publication date: 2025-11-30
starting page: 131
ending page: 141

Leveraging Climate Finance through Green Bonds for Sustainable Transport Development in Nigeria
type: item
description: Climate change poses a critical threat to sustainable development, particularly in developing economies such as Nigeria where infrastructure deficits are compounded by environmental vulnerabilities. This study investigates leveraging climate finance through green bonds in for sustainable transport development in Nigeria. The purpose of the study is to consider how green bonds can be mobilized to finance sustainable transport development in Nigeria. The study adopted qualitative research technique by sytnhetisizing both theoretical and empirical literature. Based on literature synthesis the study revealed that although Nigeria has taken commendable steps, such as issuing sovereign green bonds, the transport sector remains largely excluded from green bond financing. The study identifies key constraints including weak institutional capacity, limited investor awareness, absence of sector-specific green bond guidelines, and insufficient policy incentives. However, it also highlights significant opportunities for aligning Nigeria’s transport development with its climate commitments under the Paris Agreement and Nationally Determined Contributions (NDCs). The research contributes to knowledge by offering a sector-specific analysis of green bond deployment. It is therefore recommended that targeted policies such as tax incentives, public-private partnerships (PPPs), and capacity-building initiatives. It concludes that with appropriate regulatory frameworks and stakeholder engagement, green bonds can become a transformative tool for financing sustainable transport infrastructure in Nigeria.
subject: Articles
  topic: section
subject: Climate finance, Climate resilience, Green bonds, Policy instruments, Public-private partnerships, Sustainable transport Infrastructure, Nigeria
  topic: keywords
creator: Enaikpobomene Mina Irejeh
creator: Ekiyeghazi Samuel Oyakegha
creator: Alex Akpoboloemi Sile
rights: Copyright (c) 2025
date: 2025-11-18
publication date: 2025-11-18
starting page: 124
ending page: 130

The Role of Small and Medium Size Businesses in the Development of the Economic Potential of Sierra Leone
type: item
description: Small and medium-sized businesses (SMEs), according to Peter Drucker, are the main force behind economic expansion, laying the groundwork for socioeconomic progress and making a substantial contribution to national economic goals. Modern SMEs use technology, look for new markets, and put operational efficiency first. Traditional SMEs, on the other hand, operate in local markets with no strategic planning. Over 90% of firms in Sierra Leone are SMEs, which also account for 70% of the country's GDP. They are essential to the country's efforts to reduce poverty, create jobs, and diversify its economy. SMEs in Sierra Leone confront several obstacles despite their significance, including restricted financial resources, a lack of business acumen, adherence to quality standards, and macroeconomic volatility. SME competitiveness and integration into global value chains are intended to be strengthened by government and international efforts, such as financial assistance programs, technical training, and structural reforms. Digital change, agricultural productivity, regional trade integration, and youth employment initiatives are all critical to future prosperity. In the end, SMEs are essential to the inclusive growth and economic sustainability of Sierra Leone. In line with the country's goals of becoming middle-income by 2039, SMEs will be able to propel sustainable growth by removing systemic obstacles and improving policy coordination and investment.
subject: Articles
  topic: section
subject: Enterprise, Productivity, Diversification, Macroeconomics, Value Chains
  topic: keywords
creator: Augustine Ghaliwa
creator: Chukwudebelu Prudent Oluchi
creator: Ifeanyi Chijioke Francis
rights: Copyright (c) 2025
date: 2025-10-18
publication date: 2025-10-18
starting page: 115
ending page: 123