INYOMMOM, Aperaga Enoch; EKPAH, Mimidoo; DAGBA, Bem Joshua; IHEANACHO, Andrew Chikaodi. Effect of Guerrilla Marketing on Consumer Buying Behaviour of Agricultural Products in Benue State Nigeria. Direct Research Journal of Management and Strategic Studies, [S. l.], v. 5, n. 2, p. 25–33, 2024. Disponível em: https://www.journals.directresearchpublisher.org/index.php/drjmss/article/view/153. Acesso em: 6 jun. 2026.